Small businesses/companies in the starting days of their business find it challenging to reach their prospective customers, generate brand awareness, and attract customers. Small business opts for traditional marketing to create awareness which is heavy on their budget and sometimes may not produce desired results.

Social media marketing comes to limelight in such situations. Yes! Social media marketing is a boon for small business/company owners.

How is social media marketing a boon for small business?

Social Media refers to channels, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, Quora, snapchat, and many more. India is the country with a growing number of social media users; it becomes crucial for small businesses to use social media platforms for marketing their companies and services. 

1. Social media marketing helps to generate brand awareness and recognition.
2. With social media marketing, small businesses can target and reach local customers.
3. Social media marketing is a budget-friendly means of marketing.
4. You can build a trustworthy relationship with the customer. Social media marketing helps to build a reputation and engage with the customer.
5. Generate leads which result in sales and profit — higher chances of getting a positive return on investment. 

To get maximum out of Social media marketing, small businesses and start-up should have a well-planned social media marketing strategy. Key points to remember while coming up with social media marketing strategy are

1. If you already have social media channels, then do the social media audit. To check what is working in favor of you and what needs to be improved. If you are starting fresh, then do a complete analysis of your business on various social media channels.
2. Don’t just indulge in just one social media platform. Include at least two social media channels in your social media marketing strategy.
3. Build a social media presence.
4. Define the marketing objective/goal that needs to be achieved with the help of social media marketing
5. Identify your target audience.
6. Research your competitors.
7. Come up with the content plan for every month. Create and share engaging content.
8. Make sure to interact with your customers and build a community.
9. If possible, set a minimum amount on social media advertising.

With all the social media strategy lined up in the right direction, any small business or start-ups can achieve their desired result. Small business and start-ups have limited resources, and the single person handling many sections of the business ends up in neglecting social media marketing or not following all the social media marketing strategies. So it is best for small companies and startups to hire social media marketing companies within their city or locality. 

When we talk about Social media marketing companies, a huge question mark arises in the small business owner and start-up owners. Which is “what could be the social media marketing packages for small businesses like us?”

It is good to search for a standard company who offer a variety of social media marketing packages. While selecting social media marketing packages, select a package which meets your budget and marketing goals. Once you have opted for the service from a social media marketing company, request the complete package details. Also, a social media marketing company has to provide a monthly content plan and monthly report to show your business progress. Based on the report, decide your future commitment to the company.

At AllDGM, we offer a variety of social media marketing packages based on small business and start-up budgets and business goals.

I hope this article helped you to decide on your social media marketing plans.